🔗 Share this article

TikTok is introducing a fresh option that allows them to lessen the amount of artificial intelligence-produced videos appearing in their timelines. This step comes as the company announced that it now features more than 1 thousand million content made with AI.

Testing and Rollout

The new functionality is in a pilot phase over the next few weeks before a widespread launch. This development aligns with a increase in content created by AI, fueled by new video-generation tools.

The Broader AI Trend

It has been noted that almost one in 10 of the most rapidly expanding channels on a popular video site only show content made by AI. A large amount of this output is deemed “AI slop”, a phrase for substandard, bulk-generated content that is typically absurd or bizarre.

Our research shows that numerous viewers like content produced via AI tools, ranging from AI artwork to educational videos, and we aim to provide users the power to see more or less of that, depending on their own likes,” stated a spokesperson.

Volume and Proportions

The service shared that there are presently over a billion videos on its app tagged as made with AI. Collectively, more than 100 million pieces of content are added to the platform each day, making clips made by AI a minor portion of its complete catalog.

How to Adjust Settings

Members will be able to reduce or increase the amount of AI content they view by opening the topic control feature in the platform and selecting AI-made media. Additional categories that are already be controlled under the filter include politics, clothing, beauty, and movement.

Platform Guidelines

Its policies oblige content makers to label lifelike artificially created content, and it forbids malicious fake videos of well-known individuals or crisis events. Any believable AI video that is unmarked can be deleted under its user guidelines.

Additionally, the app will from now on attach an AI-generated tag to content produced via its proprietary AI systems, or detected by an industry-wide initiative for recognizing AI-generated material. This step is aimed to stop users from seeking to bypass the disclosure requirement.

Educational Initiatives

The company is furthermore introducing a $2 million awareness program for professionals and organizations to develop informative material about responsible artificial intelligence. This initiative will support educational bodies dedicated to training computer science.

Moderation Strategy

The platform has justified its moderation strategy, following debate over proposals to cut jobs for numerous safety staff in the United Kingdom. The company is expected to eliminate a significant number of roles in its content moderation team in its British office, with trade unions and digital protection specialists raising concerns that staff are being displaced by automated systems.

A senior executive stated that staff-based oversight would continue to be important, but artificial intelligence can shield workers by removing the most distressing content prior to it gets reviewed by humans. The company announced a notable drop in explicit and harmful content seen by content reviewers over the previous year due to the use of its machine learning processes.

We believe it is crucial to integrate people and machines to keep the platform safe,” the executive stated. “We’ll have staff as integral to the approach, but we additionally believe it’s extremely critical to limit contact with dangerous material as swiftly, which is the area in which a significant AI assistance is making a difference operate efficiently.”